Internet marketing seems to be very famous nowadays. This is because more and more people have realized that it is more convenient to do business online not to mention the efficiency of business transactions that takes place throughout this process. However, it is undeniable that there are also disadvantages in internet marketing and these will be discussed in this article.

Advantages of Internet Marketing

• Internet range is obviously range and therefore marketing your business online would reach wider potential clients not only from one part of the world but to the different parts of the world. Approximately a couple of billion people are using the internet each day, so you see, the possibility of marketing your product to myriad of people is definitely great. Therefore all you need to do is create your own website and market your product properly.

• Gone are the days where you have to travel to sell your product. That would mean so much money being spent on transportation. However, now that we are already in the age of internet, many people can actually already transact and does business with other people across the globe with national boundaries.

• It is cheaper to advertise online than advertising through agencies where the prices are always skyrocketing. And since it is cheap, many people and businessmen are actually able to market and advertise their products without having to worry how much they need to shed out for the expenses.

• Internet marketing gives you the ability to stay connected with your clients even after your business with them. This will give you the chance to actually contact them easily in case you are having sales promotion wherein you can just include their addresses when you send an email blast. Speaking of email blast, this would mean that you can actually send multiple mails at one time and this can save time and effort because you do not have to do it one by one.

• Customer feedback is very important because this will give you the chance to address the needs of the customers easily and quickly. This would also mean that you would know immediately how your customers find your product and correct the mistakes that you need to address.

• Internet marketing is definitely something that everyone can do without having to exert a lot of effort and time. You do not need to have a customer service representative who will answer all the questions of clients because you can already include in your site a comment box where they can send you their queries and concerns.

Disadvantages of Internet Marketing

• Some people find it very perplexing to use this method of marketing. For them, it is something that needs someone who is adept with technical concepts to be able to set up their website properly.
• There is so much to learn that it seemed never ending. Anyone who is not interested with computer stuff would find this very complicated and inappropriate for their business.
• It is vulnerable to bogus activities and spam. More and more people are complaining about being a victim of fraud when they are doing business online. It is either the owner of the business is the victim or the client is the victim.
• There is no personal interaction with this type of marketing. People are not sure whether they are sincere with their business or not. Unlike interpersonal marketing, the two parties can discuss their business and options and will have a better understanding with regards to their service.